ERPLax is a CRM software development company in India providing flexible, customizable CRM solutions for small, medium and growing businesses. Capture enquiries, assign leads, schedule follow-ups, track opportunities, prepare quotations, monitor pipelines and manage customer service from one centralized platform — built around your actual customer journey.
Managing customer relationships becomes difficult when sales information is spread across spreadsheets, personal phones, email inboxes and messaging apps.
Information sits in spreadsheets, notebooks, email accounts, chat apps and individual employee devices, making a complete customer record hard to build.
Employees forget calls, meetings, demonstrations or quotation follow-ups when reminders are managed manually.
Managers can't easily see active leads, close-to-conversion deals, delayed opportunities or which lead sources perform better.
Manual lead distribution causes delays, duplication or confusion across territories, products and salespeople.
When employees change or responsibilities shift, important communication history, notes and quotations disappear.
Sales and customer reports take time when data is pulled together manually from multiple disconnected sources.
Custom CRM software is a customer relationship management system developed or configured according to the specific processes of your business.
A standard ready-made CRM may provide general features that work for many businesses. However, it may not match your unique lead stages, approval processes, quotation formats, territory structures, customer categories or reporting methods.
ERPLax develops CRM systems as a dedicated CRM development company in India, supporting practical business workflows without adding unnecessary complexity. As a custom CRM development company, we design around what your teams actually do.
ERPLax operates as a full-scope CRM application development company, offering CRM software development services that span sales CRM software development, lead management software development, CRM mobile app development and CRM integration services.
As a trusted CRM solution provider in India and a full-scope CRM software company in India, we deliver customer relationship management software with cloud CRM software development, CRM customization services, CRM migration services and CRM automation software — suitable for a CRM for small businesses in India as well as growing enterprises needing industry-specific CRM software, CRM system development and customer management software development.
From consulting to deployment, ERPLax covers the full scope of custom CRM software development.
Business-specific forms, configurable sales stages, custom fields, lead scoring, automated assignment and role-based dashboards built around your workflow. Delivered as custom CRM software development that fits your customer journey exactly.
We study how enquiries are received, leads are qualified, salespeople are assigned and performance is measured before defining a practical CRM scope.
Lead capture, opportunity management, pipeline tracking, quotation generation, discount approval, negotiation tracking and sales forecasting in one sales CRM software development package.
Validate, categorize, assign and track leads from website forms, phone, email, WhatsApp, social campaigns, dealers and channel partners through their full lifecycle.
Ticket creation, complaint categories, priority levels, department assignment, escalation workflow and service reports for support teams.
Campaign master, audience segmentation, lead-source tracking, WhatsApp/SMS/email communication and marketing performance dashboards.
Additional data fields, custom lead stages, approval hierarchy, user-specific dashboards, document formats and industry-specific workflows via dedicated CRM customization services.
Selected modules such as lead management, contact management, sales pipeline, quotation management, customer service and workflow automation, delivered without a full platform rebuild.
Connect CRM software with ERP, inventory, billing, accounting, ecommerce, payment gateways and communication platforms through dedicated CRM integration services.
Move customer masters, contact information, lead records, opportunity records and quotation data from spreadsheets or an existing system through structured CRM migration services.
New lead entry, customer search, call logging, follow-up scheduling, location check-in and manager approvals from the field via CRM mobile app development.
User assistance, issue resolution, report changes and additional modules delivered according to your implementation agreement and evolving requirements.
Connected modules help your sales, marketing and service teams manage the complete customer lifecycle.
Capture leads manually or through connected digital channels with source, product interest, priority, follow-up date and status.
Assign leads by branch, region, product category, lead source or round-robin allocation, with manual reassignment when needed.
Evaluate requirement, budget, decision timeline, product fit and conversion probability before advancing a lead.
Structured company profiles, addresses, contact persons, tax details, territory and interaction history in customer management software.
A pipeline reflecting your actual process, with stage-specific actions, mandatory fields, probability and expected closure.
Track expected deal value, products, probability, competitors, decision-makers and win/loss reasons for every opportunity.
Schedule calls, emails, meetings, demonstrations and site visits, with daily, weekly and overdue activity views.
Shared or user-specific calendars for meetings, follow-up reminders, participant lists and recurring activities.
Product selection, price list, discount, tax calculation, approval workflow, PDF generation and order conversion.
Maintain product codes, categories, pricing, tax information, specifications and related items for quotations.
Set targets by revenue, leads, meetings, quotations or conversions and compare actual performance against them.
Review expected business by employee, team, branch, product or opportunity stage using active pipeline data.
A chronological view of calls, emails, meetings, quotations, orders and status changes for every customer.
Email templates, bulk communication, quotation emails and WhatsApp or SMS notifications for follow-ups and reminders.
Automate lead assignment, follow-up creation, escalations, quotation approvals and payment reminders through CRM automation software.
Configure approval workflows for discounts, special pricing, credit terms, quotations and lead reassignment.
Record and monitor complaints from registration to closure with priority, assigned team and resolution notes.
Internal tasks linked to customers, leads, opportunities or service tickets, with workload and completion tracking.
Attach and organize requirements, proposals, quotations, agreements and service reports against each customer record.
Lead-source, pipeline, conversion and complaint reports with access controlled by module, branch, team and transaction type.
Every department gets the view and workflow that matches how they actually work.
Manage leads, meetings, opportunities, quotations, targets and conversions in one workspace.
Track campaigns, lead sources, response levels, segmentation and conversion performance.
Manage support requests, complaint assignments, escalations, resolutions and feedback.
Record visits, update opportunities, schedule follow-ups and access customer data remotely.
Get pipeline visibility, employee activity, target achievement and expected revenue at a glance.
Review sales performance, active opportunities, lead sources and customer trends from one dashboard.
Manage dealer enquiries, territories, visits, quotations, orders, schemes and partner performance.
Track enquiries, consultations, proposals, projects, renewals and support requests end to end.
The final CRM modules depend on the industry's sales cycle, customer journey and reporting requirements.
Business Requirement Study
Workflow Mapping
CRM Scope Definition
CRM Design
Development & Configuration
Testing
Data Preparation & Migration
User Training
Deployment
Support & Enhancement
ERPLax can connect CRM software with relevant business applications and communication platforms.
Choose a deployment model based on your locations, user count and infrastructure requirements.
Suitable for remote sales teams and multi-location operations.
Suitable for businesses that prefer to operate within their own infrastructure.
Begin with essential CRM functions and expand as requirements grow.
ERPLax provides a modular CRM approach so businesses can adopt CRM software according to their operational priorities.
ERPLax develops and configures CRM solutions around your lead, sales and customer-service processes.
CRM functions can connect with sales, inventory, billing, purchase, accounts and distribution operations.
Begin with essential CRM modules and add new functions as your business grows.
Fields, workflows, documents and reports configured according to your industry and customer lifecycle.
Automate lead assignment, reminders, approvals, escalations and selected communications.
Role-based dashboards for salespeople, managers, service teams and business owners.
Connect CRM software with relevant websites, accounting systems and communication tools.
Select a deployment option according to your operational and infrastructure requirements.
A CRM software development company designs, develops, configures and integrates software for managing leads, customers, sales opportunities, follow-ups, quotations, communication, service requests and reports.
Custom CRM software development involves creating or configuring a CRM system according to a business's specific sales stages, customer journey, employee roles, approval process, reports and integration requirements.
Custom CRM software may be suitable when standard software does not match the company's workflow, required fields, reports, automation, access structure or integration requirements.
Yes. ERPLax provides custom CRM software development and configuration services for small, medium and growing businesses in India.
ERPLax can configure CRM modules according to different industries, including manufacturing, distribution, real estate, healthcare, education, ecommerce, hospitality, logistics and professional services.
Features may include lead management, customer profiles, sales pipelines, follow-up reminders, quotations, tasks, communication history, customer service, workflow automation, approvals, reports and integrations.
Yes. Website enquiry forms and landing pages can be connected with CRM software so that submitted leads are recorded and assigned according to the configured process.
CRM integration with an approved WhatsApp API provider can be evaluated for notifications, acknowledgements, reminders and customer communication.
Yes. CRM can be connected with ERP modules such as inventory, sales orders, billing, dispatch, accounts and customer outstanding based on the integration scope.
Yes. Lead assignment can be configured according to territory, branch, product, lead source, employee workload or other business rules.
Yes. Custom CRM software can include product selection, pricing, discounts, taxes, terms, approvals, PDF generation and quotation status tracking.
Mobile-compatible access or a mobile CRM application can be included depending on the required functions and project scope.
Yes. ERPLax can provide cloud-based CRM deployment. On-premise deployment can also be considered depending on the company's requirements.
Customer, contact, lead and opening pipeline data can be evaluated for migration. Migration depends on the source format, accuracy, completeness and agreed scope.
CRM development cost depends on users, modules, customizations, integrations, deployment, mobile requirements, migration and support scope. ERPLax can provide a quotation after reviewing the business requirements.
Bring leads, follow-ups, quotations, sales opportunities, customer communication and reports into one centralized CRM platform.
Call +91 97399 66977 · Email info@erplax.in · erplax.com
Specialized Applications
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Testimonials
Real stories from businesses running their operations on ERPLax.
ERPLax gave us real-time visibility into stock across three warehouses. Wastage dropped and our fulfillment time improved almost overnight.
GST e-invoicing used to eat up two days every month. With ERPLax's accounting module it's now automatic and our filings are always on time.
Billing at our stores used to take a minute per customer. ERPLax's POS module cut that to under 15 seconds, even during peak festival rush.
Payroll for 200+ employees across two branches used to take our HR team a full week. ERPLax's HRM module now runs it in a single afternoon.
Tracking batch numbers and expiry across our distribution network was a nightmare on spreadsheets. ERPLax's inventory module made it effortless.
Front desk, housekeeping and billing are now all on one screen. ERPLax's hotel management module has made check-in day a breeze for our staff.
Fee collection, attendance and report cards used to live in three different tools. ERPLax brought it all into one dashboard our staff actually enjoys using.
Tracking material costs and site progress across four active sites was chaos before ERPLax. Now our project managers update status from their phones daily.
Our online store orders now sync straight into inventory and accounting — no more manual entry, no more overselling out-of-stock items.
Our sales team can now see every lead's history and follow-ups in one place. Deal closures are faster and nothing falls through the cracks anymore.
ERPLax gave us real-time visibility into stock across three warehouses. Wastage dropped and our fulfillment time improved almost overnight.
GST e-invoicing used to eat up two days every month. With ERPLax's accounting module it's now automatic and our filings are always on time.
Billing at our stores used to take a minute per customer. ERPLax's POS module cut that to under 15 seconds, even during peak festival rush.
Payroll for 200+ employees across two branches used to take our HR team a full week. ERPLax's HRM module now runs it in a single afternoon.
Front desk, housekeeping and billing are now all on one screen. ERPLax's hotel management module has made check-in day a breeze for our staff.
Fee collection, attendance and report cards used to live in three different tools. ERPLax brought it all into one dashboard our staff actually enjoys using.
Tracking material costs and site progress across four active sites was chaos before ERPLax. Now our project managers update status from their phones daily.
Our online store orders now sync straight into inventory and accounting — no more manual entry, no more overselling out-of-stock items.
Our sales team can now see every lead's history and follow-ups in one place. Deal closures are faster and nothing falls through the cracks anymore.
